In Need for Speed: Shift sono presenti 62 auto di base totalmente personalizzabili in estetica e prestazioni. A queste si aggiungono 9 auto speciali pre-elaborate sbloccabili completando particolari obiettivi del gioco.

Base	Ricompensa

Aston Martin DB9 Coupe		Aston Martin V8 Vantage N400		Audi R8 4.2 FSI Quattro		Audi RS 4
Audi S3		Audi S4		Audi TT Coupe 3.2		BMW 135i Coupe
BMW M3 E36		BMW M3 E46		BMW M3 E92		BMW Z4 M Coupe
Bugatti Veyron 16.4		Chevrolet Camaro SS		Chevrolet Cobalt SS		Chevrolet Corvette Z06
Dodge Challenger Concept		Dodge Viper SRT10		Ford Escort RS Cosworth		Ford Focus ST
Ford GT		Ford Shelby GT500		Honda Civic Si		Honda S2000
Infiniti G35(V35)		Koenigsegg CCX		Lamborghini Gallardo LP560-4		Lamborghini Murcielago
Lamborghini Reventon		Lexus LF-A Concept		Lotus Elise 111R		Lotus Exige S
Mazda MX-5		Mazda RX-7		Mazda RX-8		McLaren F1
Mercedes Benz SL65 AMG		Mercedes Benz SLR McLaren 722		Mitsubishi Lancer Evo IX MR-Edition		Mitsubishi Lancer Evo X
Nissan 200SX (S14)		Nissan 240SX (S13)		Nissan 350Z (Z33)		Nissan 370Z (Z34)
Nissan GT-R (R35)		Nissan GT-R SpecV (R35)		Nissan Silvia AERO (S15)		Nissan Skyline 2000 GT-R (C10)
Nissan Skyline GT-R (R34)		Pagani Zonda F		Pagani Zonda R		Porsche 911 GT2
Porsche 911 GT3 RS		Porsche Carrera GT		Porsche Cayman S		Renault Megane RS
Scion tC		Seat Leon Cupra		Subaru Impreza WRX STi		Toyota Corolla (AE86)
Volkswagen Golf GTI		Volkswagen Scirocco

Audi R8 LMS		NFS Shelby GT500		Porsche 911 GT3 RSR		Aston Martin DBR9
Falken Ford Mustang GT		Coke Zero Dodge Viper		Porsche Cayman S		BMW M3 GT2
Maserati MC12 GT1